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Revolutionizing Creativity Through Cutting-Edge Software Tools Like Adobe

Katy Carrillo, IT Director Tools and Outdoor at Stanley Black and Decker

Katy Carrillo, IT Director Tools and Outdoor at Stanley Black and Decker

Creativity is within us, but sometimes it is hard to put it into words, pictures, or stories. Some of us can develop ideas into reality in just a few minutes and some of us take time to turn that image in our brain into reality.

But all of that has changed and continues to change thanks to the development of creative solutions that allow you to put your ideas into them and bring them to life faster.

Whether it is changing a picture to bring out the best in it or creating completely new art, concepts, music, video, websites as well as documents and stories, software has allowed talented individuals and artists to create, change, embellish, and enhance their work.

One of those giants in providing solutions to capture, enhance, change, and edit is Adobe and the solutions this company provides. Since the early eighty’s, this pioneer company has been providing software to develop creativity in ourselves.

We all remember the boom of Adobe Photoshop at the beginning to enhance pictures, and to change scenery or formal portraits, but the company has so much more to offer for various jobs and roles.

For those in the corporate world, we are very much familiar with Adobe Editor’s Acrobat Reader and Pro, their super helpful Fill and Sign features that I am sure everyone has used to sign a contract online or to fill a form at the doctor’s office (or before a doctor’s appointment), working like a scanning tool to capture documents. Over 400 billion PDFs have been opened and sixteen billion documents were edited in Adobe Acrobat just in 2023. More than eight billion electronic and digital signature transactions have been processed through the Adobe Document Cloud. If you take a moment to think about that you realize how much paper we have saved and perhaps how many trees we did not have to cut this past year.

Companies also use Adobe products to create websites with Dreamweaver, one of the most popular and easy-to-use website development tools. One of the advantages of this tool is how intuitive it is to manage as you do not require a high level of expertise to get started. In fact, a long, long time ago (when I was schooling), Dreamweaver was my tool of choice for creating my college websites as part of school assignments; I enjoyed working with the tool at that time.

But the toolset expands even further than document editing, website creation, and picture enhancements. For the cinema industry, Adobe also has a variety of tools like Media encoders, Animation software, After Effects, Lightroom, and Premiere Pro. These are some of the tools that take those reels into masterpieces.

But why stop there? The company already has an amazing array of tools to spark your creativity. How can it take it to the next level? I know you all know the answer but, stating the obvious, “AI”. Adobe has already inserted AI in several of its product features, allowing it to complement the thinking process of an artist with the ability to take a picture and enhance it utilizing prompts and instructions. Adding many of these features to their popular applications will boost user productivity and accelerate the creative process. Imagine being in a marketing company trying to complete a large amount of advertising content. With the help of AI, you can speed up the creative process by quickly trying multiple ideas and helping complete concepts more rapidly and efficiently. Adobe Firefly, one of the products that generate content through AI, has already developed over 6.5 billion images within the first eight months of its beta launch, according to Statista and their online communities, where over fifty million members share their content and tips and tricks.

Augmented Reality brings your designs to life with Adobe Aero. Not only making your creations feel like you are part of them but also accelerating Engineering design for organizations looking to “see” their products, packaging, and designs in a more realistic setting.

When I think about creative work, I usually always think about Adobe solutions because they have been available to us for many years and always have kept up with how quickly technology has advanced. They have revolutionized how we create, share, and experience digital content. Whether you are a designer, marketer, or content creator, Adobe provides the tools to bring your ideas to life.